Consumer and Buying Behavior Research Paper Example | Topics and Well Written Essays - 2000 words

Consumer and purchasing Behavior - Research Paper ExampleMarketers are using different means to analyse the factors that regard the consumer deportment of the target market audience so as to ensure that their product mix is mostly in tune with the needs and wants of the consumers. Marketers sp final stage billions towards conducting surveys and reviews and also try to analyse the acquire behaviour in order to capture the mindset of the customers and underline the aspects that help analyse the consumer behaviour of the target market audience. The leave study would also try to analyse the consumer behaviour of the customers for the online game Dragon Nest. The study would peculiarly try to analyse the factors that customers analyse while making the purchase decision for this type of a product. writings Review Consumer behaviour is largely a psychological aspect that involves understanding the psychology and the thought carry out of the consumer undertaken in the minds of the c onsumer while making a purchase decision. Researchers often use the term determinants that are essentially independent variables that effect consumer behaviour. These factors include personality, income levels, level of education, lifestyle as well as peer groups and opposite social contacts. In addition to this situational aspects form the most important of the aspects that affect the consumer behaviour. Situational aspects include the physical surroundings as well as task definitions and the other physical aspects. These have a critical character in the thought process of the consumers and determine their needs and want and also determine the factors that are evaluated by consumers while making a purchase decision (Shaw, 2001, p.85-90). cipher 1 Determinants of Consumer Behaviour (Source Shaw, 2001, p.89) The process of purchase decision largely involves the steps of recognising the problem that is succeeded by searching information on the available options, attitudes and lif estyles of the consumers, aligning the information with the aspects of personality and lifestyles and behaviours and last-placely evaluating the various available alternatives and options available before them and making a final purchase decision. The behaviour and attitude towards a brand or a product does not end with the final purchase but also includes a post purchase evaluation. This is very important in the present competitive environment where the success of a firm not only comes from its ability to pass recent customers but to also retain the existing customers. This aspect also assumes considerable significance in the online social networking age where reviews and feedbacks of peer groups are very pivotal in affecting the psychology of the new and potential customers (Kardes et.al, 2010, p.189). In order to deeply analyse the purchase decisions and consumer behaviour, the swart Box Model of Consumer behaviour can be applied. The figure below shows the model in conceptu al form. Figure 2 The Black Box Model of Consumer Behaviour (Source Sandhusen, 2008, p.240) The Black Box Model as illustrated above in Figure 2 largely proposes the mindset of the consumer as a black box and includes the characteristics of the consumer as